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Creating a Sustainability-driven Corporate Brand

Client: Samta Group
Sector: Corporate
Services: Marketing Studio, Experience Studio
Deliverables: Brand Strategy, Brand Identity & Systems, Design, Content Strategy, Website Design & Development, Film, Multimedia, Spatial Branding.

Generating Brand Equity

The Samta Group wanted to create a new identity and generate higher brand equity for its Corporate entity as well as its group of companies, belonging to diverse sectors such as biotechnology, mining, and energy.

Crafting the Idea of a Conglomerate

Working closely with The Samta Group leadership team, we created a new brand purpose, vision, mission, and core values. The strategy was to bring its diverse entities together and weave a common thread that would capture the values that formed its DNA. This brand strategy would be adaptable enough to work for group companies with diverse goals and products.

Consistent Messaging with a new Brand Identity

The Samta Group’s brand identity was the direct result of its new brand strategy. The visual language of the identity was designed not just to represent the corporate brand, but also to be versatile enough for group companies to adapt as per individual needs. To ensure consistent messaging and identity across all marketing channels and mediums, we created a Brand Manual that outlined the brand elements and their usage guidelines for both internal and external teams. The Brand Manual now serves as a foundational guideline on which websites, marketing collaterals, communication, spatial design, signage, multimedia, film, and social media are based.