Creating a Luxury Fashion Brand that flaunts its Lineage
Client: Karbhary Couture
Sector: Luxury Fashion
Services: Marketing Studio, Experience Studio
Deliverables: Brand Strategy, Brand Identity, Packaging, Brochure, Labels
Pursuing the Premium
After prevailing for 5 years in an overcrowded market for bridal couture and evening wear, Karbhary Couture knew it was time to establish its distinct identity and command higher value.
Dressing up Luxury with Lineage
The bridal wear market is overcrowded with myriad brands with similar offerings along with many who offer knock-offs of celebrity designer wear. In this saturated market, to establish its distinct identity the designers name; Dilnaz and her Parsi lineage were chosen as the true ambassadors of the brands essence.
Designing a Visual Glossary of Sophistication
The brand’s visual language is based on the sophistication and the palette that inspired the designer’s collections. Her signature style and the motifs used in traditional Parsi Gara Sarees provided the inspiration to create elements of the brand identity.