Bracing a Fashion Brand for High-street presence
Client: Nisha Sainani Studio
Services: Marketing Studio, Experience Studio
Deliverables: Brand Strategy, Brand Identity, Packaging, Visual Merchandising, Signage
Launching into the Big League
When we met Nisha, she was already working from her studio in Khar, Mumbai with a well-established clientele and retailing at premium multi fashion stores. She was ready to take the next big leap, that of having her own retail outlet at Mumbai’s much coveted fashion address–Linking Road, Bandra. She needed a brand upgrade that lived up to that momentous shift.
Stepping up to Ambitions
A newcomer on an already crowded high-street, Nisha’s label needed to stand out and make heads turn. Maximizing the prime location with Branding that extended into the Store Design, Visual Merchandising, Packaging and Signage was utilized to create memorability.
Baroque Style to present grandeur
A flamboyant, bold ornamentation in Gold and Royal Blue set the tone for a Brand Identity that reflected grandeur and also mirrored the visual elements from the designer’s collections. The usage of branded touchpoints makes sure that this spirit stays with the customers throughout their brand experience.