Ace & Olive
Transforming a sister-run passion project to a premium charcuterie brand chosen by Silicon Valley’s biggest names.
Brand Naming
Brand Strategy & Positioning
Logo and Brand Identity System
Print and Event Collateral
Packaging & Merchandise
Social Media Branding
Benchmarking competitors that led with artisanal and chef credentials, we turned the founder’s tennis story into the brand narrative and designed an identity for its premium to be seen and experienced before it was tasted.
Working with August, we stopped trying to be everything to everyone. They helped us choose our segment, reshape the offerings for corporate and upscale events, and position Ace & Olive as premium. We now serve Apple, Meta, Google and Porsche, with style!
Parija Maloo
Co-Founder, Ace & Olive